IN THE MEDIA: BIDDING WAR FOR JAMES BOND.

A report from New York Times informs MGM and EON Pictures are looking for a studio to help them distribute, market and co-finance the next Bond film, working title: Bond 25. To that end, five major studios are engaged in a bidding war for the next installment of the James Bond franchise.

Since the franchise was rebooted with “Casino Royale” the films have all been distributed by Columbia Pictures and subsidary of Sony.

Now since the companies contract with the franchise producers Barbara Broccoli and Michael G. Wilson is up, Warner Bros (“Inception”, “The Hangover”, “Batman v Superman: Dawn of Justice”), Annapurna Pictures (“American Hustle”, “Killing Them Softly”, “Zero Dark Thirty”),  Universal Picutres (“The Fate of the Furious”, “Straight Outta Compton”, “Despicable Me”), 20th Century Fox (“X-Men: Days of Future Past”, “Alien: Covenant”, “Avatar”) and Sony who was responsbile for the previous bond films are all currently bidding to co-sign on the next Bond film.

According to the New York Times report: “MGM, which is owned by private equity firms, including Anchorage Capital Partners, probably wants to keep its options open as it considers a sale or public offering.”

Meaning that which ever studios bid wins, will only be locked in for a one picture deal, as the producing partners Wilson and Broccoli as well as MGM and EON, want to keep their options open, in case the next film doesn’t do so well.

Personally I would love to see either Annapurna Pictures of Universal Pictures nab the deal. Both studios have been garner great success in different ways. It’s can be said that with the monster hit of Fast and Furious being as big as it is and already heavily borrowing from Bond film astechic themselves, Universal doesn’t need Bond himself.

But there’s nothing better than claiming fame to producing a Bond film, especially if it’s really sucessful. Plus Universal has been on fire with highly sucessful franchises, like “Fast and Furious Franchise”, “Despicable Me Films”, Pitch Perfect Series” and they are now entering the comic book craze with Seth Rogen and Evan Goldberg directing an Invicible movie.

The reason why I’m also championing for Annapurna, is because given them the distrubtion and marketing rights could be a gamble as they are not a high profile studio in this area, but their artistic merits and gureilla style marketing techniques could prove well for the next Bond film.

It should be noted however it is unclear at this time if Daniel Craig will return, the procuers Wilson and Broccoli are keen to have him return to finish out his contract, but you never know, maybe with a studio they might give fan favorite Idris Elba the next bid?

 

 

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